Back to basics

When I'm designing I think that I am a very logical designer, so breaking all the rules can be a little hard at first. Consequently when I'm not getting the results that I would like I go back to the basic principles of design:

Colour – Fabrication – Texture – Shape – Line – Detail – Surface Design – Embellishment

All of these elements are extremely important in design work, so when my designs are not working I try and see what elements need to be simplified and what elements exaggerated. A few small tweaks here and there can make a simple design so much more interesting!